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Build Tenacious and Informed Search Engine Optimization (SEO) Strategies with Converge Local on Your Team
As a business, we would all love to have more visitors to our websites. It means more potential and targeted customers for us. Many businesses put in a lot of effort towards achieving this, but don’t always get the results they want. Results-focused Search Engine Optimization from Converge Local is one sure way to get you there.
Our SEO services are transparent, white-hat, thorough, and up-to-date with the latest known search engine tactics to ensure you get as much traffic love as possible. We’ll keep you in Google’s good graces, and never compromise your online presence or reputation with shady links or promises of overnight #1 ranking status.
What is Search Engine Optimization and Why Does Everyone Claim They Can Do It?
SEO is a digital marketing model aimed at optimizing and increasing the visibility of a business website in non-paid or organic search results. The process of ranking your website by incorporating key elements to level it higher on web search results is called optimization. The major players in the search engine industry include Google, Bing, and Yahoo. SEO is a little different from Digital Marketing or Search Engine Marketing (SEM) which involve more paid advertising methods (PPC, Google AdWords, etc.).
SEO includes elements designed to improve ranking and direct traffic to your business website, such as keywords. The higher your site is optimized for appropriate keywords related to your business, brand, or product, the higher it ranks. High ranking websites appear on the first page of web search results and are more likely to get more visits.
Unfortunately, there are thousands of online marketers who claim proficiency in SEO techniques after reading a few “How-To” sites and moving up a notch in their rankings after a month. The skill of SEO isn’t acquired through a weekend course or your sister’s husband who built a website once. Rather, it comes after years of relentless implementation, tracking, analytics, tweaking, and adaptability. Converge Local lives in the trenches of SEO daily, and can bring your business more customers as a result.
Why is it important for your business?
Businesses are no longer relying on traditional marketing strategies alone, nor is a prime location on Main Street enough. You have to diversify to remain competitive in the market. Many businesses now command a strong online presence through digitization. They involve the use of websites and social media to present their products and services to customers.
Customers, on the other hand, have also gone digital and are opting to search online first for products and services they need. It’s important for your businesses to embrace this digital marketing strategy, SEO, as it significantly helps improve your visibility and attract web traffic to your website.
Advantages of SEO to your business
Earn customer trust and loyalty
This marketing model is non-aggressive, but effective. Customers will always feel like they are willingly engaging with your business if your webpage is optimized. This enables you to earn their trust and loyalty over time.
Promote brand visibility
SEO directs quality traffic of potential customers to your site increasing your brand visibility significantly. It integrates an increase in both the quality and quantity of traffic you receive.
It is relatively cost-effective compared to other digital marketing models like the pay-per-click model (PPC), making it a great option for businesses with a smaller marketing budget.
When all SEO elements are taken into account, your website should always rank higher. However, this only lasts as long the search engine algorithm remains unchanged. Converge Local is continuously on the lookout and adapts to search engine changes and trends in order to stay optimized.